Top Tools and Software Every Small Business Owner Should Use

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In the world of business, competition is abundant, and more often than not, cutthroat. It’s an environment where only a few thrive, others survive, and most die. That may seem like an exaggerated statement, but such a statement couldn’t be truer. Honestly, businesses come and go in the ebb and flow of the market, and success is not guaranteed for everyone, but failure is certain for many. But one way to help any business in succeeding, is having the means and tools to do so.

In today’s digital age (see more here), running a business- big or small- without the right tools is being woefully unprepared for what’s to come your way in the competition. You need these tools to not only keep your business alive but also elevate its efficiency and productivity. So in this article, let’s get into some of these tools and how exactly they can help you and your business succeed. 

Quickbooks for Accounting and Financing

If you want to manage finances and accounting, Quickbooks is the go-to tool. It stands out as a leader in the field, streamlining processes such as invoicing, payroll, and expense tracking. With Quickbooks, things like spreadsheets are a thing of the past, as it gives out real-time financial data and insights that help you make informed decisions quicker. 

Trello for Project Management

Trello is the digital version of sticky notes, but far more organizational.  It’s simple, intuitive, and a must-have for any entrepreneur juggling multiple tasks. This tool uses boards, lists, and card to help you in organizing your tasks more cleanly and efficiently; it’s like a digital corkboard! It doesn’t matter if you’re planning one project or two, or managing simple daily tasks. With Trello, it keeps your business and your tasks on the same page. 

Slack for Communication

One of the most important aspects of a successful business is communication. There are many apps that help with that, but few are as revolutionizing as Slack. This tool helps team communication by doing things like organizing conversations into single channels. That’s right, no more back-and-forth between emails! With Slack, you can receive updates, share files, and even hold video calls, all within one single space. 

HubSpot for Marketing

If you want to increase your marketing efforts, HubSpot is a powerful tool to help with that. It’s a tool that provides everything from email marketing to social media management. It helps to capture potential leads and even turn said leads into loyal customers for your business.  Even the analytics feature helps you measure the success of all of your campaigns. All in all, HubSpot is the equivalent of having a marketing team at your beck and call. 

WordPress for Website Building 

A website is the sole provider of your online presence; it is something that every business should have, non-negotiable. WordPress helps with this, making building a website a breeze even if you aren’t the most technologically sound. WordPress has dozens, even hundreds of different themes and plugins, ones that you can use to customize your website to help fit your business’s brand and personality. 

BambooHR for HR Management 

Every business has some form of human resource management (https://en.wikipedia.org/wiki/Human_resource_management), and few tools are better for this than Bamboo HR. It is a cloud-based HR software, one that’s designed to help in streamlining and optimizing HR management for both small and medium-sized businesses. It has a wide range of features to help with this, and all of them do their part with superior efficiency. 

If you want to learn more about this software, you can look at sites that have a BambooHR review or two, which help detail its efficiency and success.

Dropbox for Storage and File Sharing 

Dropbox makes file storaging and sharing less of a headache; it’s a literal mailroom. It has built-in cloud storage that helps sync all files across all devices and helps with moving them around or deleting them if necessary. Whether you’re sharing a presentation or storing sensitive data, Dropbox makes it simple and secure.

Norton for Cyber Security

And of course, what’s more to ensuring a business’s survival than keeping its contents safe and secure. If you want to succeed in that regard, you could do worse than the likes of Norton. This is a tool that is a deterrent for cyber threats and hacking; the ultimate cybersecurity for your business. It offers complete and comprehensive protection against threats like malware, viruses, and other kinds of digital threats. 

Conclusion 

When it comes to the world of business, success isn’t always guaranteed. But when you have the right tools, they can help raise the odds in your favor. Whether it’s protecting yourself from cyber threats, or helping with management or organization, apps like these are designed with the very purpose to help your business survive, and who knows? Maybe even thrive.

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